By now most folks know about the brain-hacking psychological powers of app designers - the infinite scroll, the random reward systems, the bright red notifications. But we barely stop to think about how the simple security of holding something powerful might be in our genes.
Professor and author William von Hippel was on The Joe Rogan Experience this past week. He talked about his new book "The Social Leap" and a great deal of the evolution story, as von Hippel details it. And one segment caught me off-guard in a way I don't think von Hippel meant it. In discussing our evolution toward bipedalism and this massive brain of ours, Hippel tells Joe about the reason we would learn to hang onto our tools:
Could that be why we're so attached to holding these things?